PhonePorn.Mobi, one of the first adult sites designed exclusively for mobile phone users has recently been re-launched with a brand new look. 

Part of a major programme to update their entire adult site network MobJuice has been extremely busy and is in process of updating sites such as FreeMobilePorn.mobi and PornBerry.mobi.

William Spade, MobJuice Marketing Director comments "PhonePorn.mobi was a true trailblazer when first created in 2007 before smartphones like the iPhone and Android had hit the shelves. Over the years, the technical team had been making small improvements to keep pace with the new devices but the time had come for a complete overhaul. We also wanted to integrate the site into our bespoke Content Management System that powers the rest of our adult site network.

" William continues, "The fresh new designs and platform integrations are just the start. We're now delivering the majority of our videos via a cloud-based Content Delivery Network (CDN) to ensure our users receive the videos as fast as possible, regardless of where they may be located. In response to the recent infrastructure improvements, we've also seen increased interest in our 'sponsored video' placements. This allows content owners to position their videos to our user base with very little effort and more importantly, zero cost. It's a very attractive alternative to expensive PPC marketing or attempts to gain ranking via search engine optimization. We have experience of both strategies so we know our traffic is of a consistently high quality. Being able to share that with partners that have quality content and an affiliate programme was a no-brainer." 

Since the re-branding programme started MobJuice has seen a dramatic increase in traffic and visitor hold times. In March, the PhonePorn.mobi site received about 15-20 percent return rate, or approximately 2 out of 10 visitors. This doubled to 30 percent for the first week in April and is continuing to climb.

William adds, "For the key areas such as site visitor length, return rate etc we've seen a 10-20% jump across the board. We're very happy with the results and it would seem that our users are too."